What we do / Custom formulation

Custom formulation

Start with a brief, not a formula. Tell us the positioning, the texture, the claim and the price point you need, and our formulation team develops the product — then takes it straight into production on our own lines.

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How it works

01

Brief

Positioning, target texture, hero actives, claim and target retail price — the tighter the brief, the faster the first sample.

02

Lab development

Our formulation team builds candidate formulas and iterates with you on texture, scent and performance.

03

Stability & approval

Stability and packaging compatibility testing before the formula is locked and signed off.

04

Straight into production

The approved formula moves onto our own lines — no handover to a third-party manufacturer.